Amadeus: AI & Travel Distribution Strategy

A five-person MBA consulting team, working under faculty supervision, engaged by Amadeus, the global travel technology company, on a strategic study on the implications of AI for travel distribution.

Over eight weeks, we combined industry and market analysis, cross-sector benchmarking, and stakeholder interviews across Amadeus functions, structured around milestone reviews with the sponsor team. The engagement concluded with a written strategic study and an executive presentation to Amadeus.

Market research and competitive analysis, contributions to the strategic recommendations, and design and build of an internal analysis dashboard supporting the team's work.

All deliverables, findings, and materials from this engagement are the property of Amadeus under a signed NDA and IP assignment. What I can share is the shape of the work; the substance belongs to the client. Happy to discuss the experience and methodology in conversation.